African fashion design is well known all over the world due to its boldness and uniqueness. These are also the qualities due to which it has been readily embraced by the Western fashion world. These garments are made beautiful due to the creativity and style that goes into their creation.
The culture, spirit and nature of the African continent are eloquently represented in these garments. There are many aspects of African fashion design that makes it truly original and incredible, along with bringing with them a part of the African culture.
Most of the African designers prefer to take age old color traditions and translate them into multiple layers of complexity, combing different styles and patterns that are surprising in their detailed craftsmanship.
Celebrities like Oprah Winfrey and Will Smith have especially made African glamour and prints quite popular by deliberately wearing clothes designed by African designers. Some of the renowned African fashion designers include Deola Sagoe, Coker and also Ozwald Boateng.
It is true that African fashion design has been majorly impacted by Western fashion and this is the reason that many designers have chosen to channelize their penchant for cultural diversity into their love for fashion. The intricacy and depth of these African creations makes the fashion industry all the more colorful and richer. This is also true that all these garments are not produced by Western designers.
Many famous and well celebrated African fashion designers are specialized and known for their quirky brand of African inspired dresses, suits and course trainers. Many African fashion brands are an outcome of the innovation and creativity of these African designers.
These high fashion brands would easily be wearable and this factor can clearly be seen in the garments under these brands. Although the designs and patterns of these garments are clearly not based on Western fashion but the basic cut and stitching pattern of these clothing items are very comfortable to wear.
As a result of this pragmatism African fashion garments has created a high popularity in the fashion world. The success of African design clothes can also be attributed to reviving a mass applause by those who have a huge following for African culture.
These African designers are the main force running behind these exciting African brands and they are really doing great work to promote African prints across the world. People are simply loving these funky, natural & exotic prints with all range of clothes.
This article was written by Anna Efah, a social media intern of Ohema Ohene. She is currently studying Fashion Journalism as a bachelors degree. Aroused by the beauty in Africa, Anna seeks to explore it further through her work experience at Ohema Ohene.
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